Selected works
Designed a control plane to scale AI avatar videos
Over 240k videos, 94% generated by someone other than the builder.
Built an AI sales agent from 0 to 1
Finds the buyer, writes the email, sends it under the rep's own name.
Drove transparent feedback across teams
Celebrate in public, improve in private. Daily usage rose 35%.
Made feedback a two-way experience
Ask for feedback, don't just give it. Daily and monthly usage doubled.
About
The work I like best starts as just words: a direction a team can’t quite see yet, a strategy no one has made concrete. I turn that into something they can see, argue with, and commit to.
Often the clearest way to show that direction is to build it rather than describe it. A working prototype someone can click through lands faster than any document, and it carries the quality into what ships instead of losing it in the handoff, so I make mine behave like the real product rather than a picture of it.
Underneath all of it, I care a lot about craft: the small details, cutting what doesn’t earn its place, keeping things honest and intuitive. I like building things I’m proud of.
If you’re working on something you care about, I’d like to hear more.